5 Steps to Create an Internal Communication Policy

1. Understand the structure and culture of your organization.

  • Who are the power sources (influencers)?
  • Are the employees able to accept change?
  • Tools like the Kubler-Ross Change Curve are helpful in this stage.

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2. Evaluate the management style of your leaders.

  • Research shows that leaders employ an authentic leadership style are more likely to be successful in driving change within an organization.

 

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3. Evaluate the informal and formal communication channels and policies.

  • A review of existing policies and standard operating procedures is necessary.  Many organizations have communication infrastructure in place but it is not used or not used correctly.
  • Identify the areas that need attention (survey management and labor both).

 

4. Address one area of concern at a time. When it works move on to the next one.  Do not implement all changes at once.

  • Do not overwhelm members of the organization with too much all at once.
  • Expect resistance from employees especially those that have been with the organization for a long time.
  • Implement new initiatives one at a time.  Assess the impact.   Make changes if it does not work.  Move on to the next if it does.

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5. Make sure all changes make sense. Failure in one area will doom all others.                  

  • Seek feedback, monitor progress, repeat the process.
  • Do not be discouraged.  Change comes slowly.

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