Snapchat is an up-and-coming platform that people use daily. People love to show what they are doing and how it can influence others. Snapchat is way to send videos and pictures, which delete within seconds, to your friends. Snapchat shows a close and personal side to yourself and you can choose to not post for everyone to see. It’s a selective and gives direct access to whomever you want to talk to.
1) Snapchat Gives You Access To Events Currently Happening
It allows you to see an event while it’s happening and give you an exclusive take on it. It takes you behind the scenes and allows you to see that person’s view on it. You can see behind the scenes on a company event or behind the scenes on a new product. The take on it can only be accessible because it is live and if it is on your story and not viewed before 24 hours is up then people will miss out.
2) Snapchat Can Influence and Spread Awareness
Wearing a product can help promote it and spread its awareness. The discover tab can share anything from CNN to Cosmopolitan and that can help influence people. Snapchat can be used to help promotion in ways we never thought that possible. Everyone constantly refreshes their stories and we want to be like others and we can market our business strategies that way.
3) Selling yourself, brand what people think of you
Using Snapchat you can decide what people think of you by what you post. You can change their opinions of you in positive ways. By promoting your business you can get more people to buy into your business put also you as an individual. You can show off your own personal story that brought you to your business.
4) One on One Interaction
Snapchat allows you to send pictures and videos to individual followers. This allows you to also message and chat. This makes Snapchat more personal and can help you bring attention to certain people. Perfect for marketing to specific people which is unlike other media platforms.
5) Partners with other platforms
Snapchat is used on other media platforms. You upload Snapchat pictures and videos to Instagram and Facebook. You can take a video on Snapchat and save it for Twitter. Snapchat can be used on other platforms which can help your business by saving pictures from the moment and using them in the future. Snapchat can help you take your story to other networks.
6) Demo a new product
You can use Snapchat to display a new product that you have. It can show new features that people normally don’t see which would differentiate your product. You can see who views it and target those crowds as customers and that can help get buyers. People like new, current products and Snapchat can help you get your product out there quickly and effectively.
7) Stay Relevant On Topics
If you keep updating your story your topic will always stay relevant. Relevance will keep your promotion higher and people will see that your story is always up to date. On other platforms it might say it was updated weeks ago and the live feed will draw in more people.